About Jade Amer Beauty

Hi, I'm Jade — a professional Makeup Artist and Beauty Therapist with eleven years in the industry and a genuine obsession with brows. I started out in makeup, working my way up to assist celebrity makeup artist Lyndsey Harrison on some well-known faces, including Charlotte Crosby. Over time I added more strings to my bow, and brow lamination quickly became the treatment I'm most passionate about. There's something endlessly satisfying about seeing a client look in the mirror and light up.

I'm based at the gorgeous Boho Beauty salon on King Street in Deal town centre, where I see clients from across East Kent — Walmer, Sandwich, Dover, and everywhere in between. I set up Jade Amer Beauty because I wanted to bring genuinely high-quality, professional treatments to people locally, in a relaxed environment where you feel looked after from the moment you arrive.

Away from the salon, I'm a new mumma — my little boy arrived in July and he's already the best thing I've ever done. I share my home with three pets: Ives the Vizsla, Titan the Bengal cat, and Loumi the lizard. In terms of music I'll take rock, Harry Styles, a bit of McFly and a side of Keane — and yes, I've run the Brighton Marathon, pineapple absolutely belongs on pizza, and I have never once watched Friends. Make of that what you will.

Oh — and the surname? Officially it's Amer, but the full version is Eldessouky Abdelmaksoud Amer. I'm Egyptian, and yes, really. Jade Amer Beauty felt like the right call.