Privacy Policy

This Privacy Policy explains how Jade Amer Beauty collects, uses, and protects any personal information you provide when using this website or when booking an appointment. We are committed to ensuring your privacy is protected and that we handle your data responsibly in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Jade Amer Beauty is operated by Jade Amer (sole trader), trading as Jade Amer Beauty. We are the data controller in respect of the personal data described in this policy.

Business address: Boho Beauty, 16 King St, Deal, Kent CT14 6HX
Contact: jadeamerbeauty@gmail.com

2. What Personal Data We Collect

We may collect and hold the following personal data about you:

• Contact information: your name, phone number, and/or email address when you enquire about or book an appointment.
• Appointment history: details of treatments booked and carried out, including any relevant health or skin notes shared by you for the purpose of the treatment.
• Photographs: before and after images taken during your appointment, where you have given your explicit consent.
• Website usage data: information about how you interact with this website, collected via analytics tools (see Section 5).

We do not collect payment card information directly. Any payment transactions are handled separately and securely.

3. How We Use Your Data

We use your personal data for the following purposes:

• To manage and confirm your bookings and appointments.
• To communicate with you about your appointment, including reminders and follow-up messages.
• To maintain client records relevant to your treatments (e.g. patch test records, skin notes).
• To share before and after photography on our website or social media, where you have given explicit consent.
• To improve our website and understand how visitors use it, via analytics tools.

We will never sell your personal data to third parties, nor use it for unsolicited marketing without your consent.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract performance: processing is necessary to manage your booking and carry out the treatment you have requested.
• Legitimate interests: we have a legitimate business interest in maintaining client records and understanding how our website is used, provided this does not override your rights.
• Consent: where we use your photographs for promotional purposes, we will always seek your explicit consent first.

5. Analytics & Third Parties

This website uses the following third-party services which may process data about your visit:

• Google Analytics (Google LLC): we use Google Analytics to understand how visitors use our site (e.g. pages visited, time on site, device type). Google Analytics uses cookies to collect anonymised usage data. For full details, see our Cookie Policy. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.
• Vercel Analytics (Vercel Inc.): our website is hosted by Vercel, which provides privacy-friendly analytics. Vercel Analytics does not use cookies and does not collect personally identifiable information.
• Vercel (hosting): our website is hosted on Vercel's infrastructure. Vercel may process standard server log data (e.g. IP addresses, browser type) as part of normal hosting operations.

When you contact us via WhatsApp, Instagram, or Facebook, those platforms' own privacy policies apply to the data you share with us through them.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy. Client records are typically retained for up to two years after your last appointment, after which they are securely deleted. Treatment records required for health and safety purposes (such as patch test records) may be retained for longer where required.

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access: you can request a copy of the personal data we hold about you.
• Right to rectification: you can ask us to correct any inaccurate or incomplete data we hold.
• Right to erasure: you can ask us to delete your personal data where there is no longer a legitimate reason for us to hold it.
• Right to restriction: you can ask us to restrict how we use your data in certain circumstances.
• Right to object: you can object to our processing of your data where we rely on legitimate interests as the legal basis.
• Right to data portability: you can request a copy of data you have provided to us in a structured, commonly used format.

To exercise any of these rights, please contact us at jadeamerbeauty@gmail.com. We will respond to all requests within one month.

8. Complaints

If you believe we have not handled your personal data in accordance with this policy or with applicable law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.

ICO website: ico.org.uk
ICO helpline: 0303 123 1113

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: jadeamerbeauty@gmail.com
WhatsApp: Message us on WhatsApp
Address: Boho Beauty, 16 King St, Deal, Kent CT14 6HX

10. Updates to This Policy

We may update this Privacy Policy from time to time. The current version will always be published on this page, with the date of last update shown at the top. We encourage you to check back periodically.